Skincare for every stage of motherhood.

Being a parent can be overwhelming. Your skincare regimen doesn't have to be.

Our Formulas Are


Ready to Find Your New Regimen?

Effective, practical treatment serums made for your changing skin.


Our experts create formulas that are safe, effective, and grounded in science; and then we test every product to prove it.  We select all our ingredients with purpose—we don’t use fillers and avoid sensitizing ingredients. We also never add trace amounts of an ingredient just to claim its benefits. When you see an ingredient listed on our product, you know that it's present in a concentration that is shown to get results.

Key actives are tested for stability and sensitizing ingredients are eliminated so that you get the gentlest, highest performing formulas possible.


We believe less is more. Our serums take the guesswork out of skincare by efficiently combining active ingredients into fewer products. This simplified approach also means eliminating unnecessary and sensitizing ingredients like fragrances, dyes, and fillers that can leave skin irritated.

Spend less time thinking about your skin and more time taking on the day.


All of our ingredients must be ethical, responsibly sourced, cruelty-free, and safe. All of our products are vegan and never tested on animals.

We do our best to choose the most responsible packaging options. Our bottles are made of light-colored recycled plastic and our pumps do not contain metal components in order to maximize recyclability.

I love how simple this line is. All the serums absorb easily and don’t leave me feeling greasy. My skin has improved so much. I especially love the Clear Reveal!

Leann W.
Sacramento, CA

I love my Emdash serums. They feel so light and absorb instantly. I hated using skincare until I found these. I travel everywhere with them!

Jing F.
New York, NY

Emdash is a game changer. I used to struggle with breakouts. I now use fewer products and my complexion has never been clearer.

Devon M.
Reno, NV

Bright-CE was INSTANTLY brightening. I have used a lot of eye creams and this one blows them all away. I absolutely love that this whole line is fragrance free. Most fragrance-free products smell terrible so I can’t believe how great these smell.

Heather D.
Dallas, TX

I have more mature skin and Vivid Protect makes my skin feel dewy and fresh. I love Emdash because it’s so easy and doesn’t require a lot of steps. My bathroom counter is much neater now and it only takes me half the time to get ready.

Ellen V.
Springfield, MO